When we moved to San Francisco, I heard that it would be hard to make the business work in the "over-saturated Bay Area." Then 18 months later, we moved to Boston and I heard the same thing about New England. And I had begun my business in Southern California - possibly the most saturated wedding and portrait photography area of the country - or arguably the most self-promoted. ;)
A friend of the family brought back this coffee cup recently from a trip to Africa. There is something perfect about the phrase There's No Plenty Space. Is wedding and portrait photography an over-saturated market? Is there no more space?
Yes. It is over-saturated. It is competitive. The work flow around of the shooting itself and the products we can offer clients are usually similar from studio to studio. What is different, of course, are the photographers. And what makes us different? How we run our business. How we bring clients through the sales process. And our photographic style.
We can learn how to make the business side of things stronger. We can refine and work through the best sales cycle. But how do you identify your photographic style?
Ignore it? Let is just unfold subconsciously?
Nope. Pay attention to what you are seeing when you are shooting. And what moves you when you are editing. It takes discipline to remove yourself from the content and emotional context of the image. Because we do, after all, invest in making a connection with our subjects and sometimes that effects our editing process. Understand the artistic choice and the motivations, subconscious or conscious, behind those choices. Make consistent imagery and present an authentic - and recognizable - point of view.
Can you articulate your photographic style? Can your clients recognize it?
The Visual Thinker, Boston Wedding and Portrait Photographer Allana Taranto of Ars Magna Studio, loves her a Bento Box lunch at JP Seafood to go with an extra long lunch hour and afternoon nap, but don’t tell her boss.