With 12 years previous experience in the corporate world, Leah Haydock has built her successful six-figure photography business in just 4 years. Business 101 topics will include customer segmentation and targeting (what kind of clients do you want) lead generation (how to find them), marketing (more than a nice new logo), sales strategies (how to get them to book), customer service (how to make them happy) and profitability of your business (how to make money) The US Small Business Administration estimates that over 50% of small business fail within the first 3 years - don't let your photography business be part of this number. We'll discuss a number of important business concepts in an easy-to-understand way and provide easy-to-implement takeaways from the presentation.
If you're in your first year of business and you're feeling overwhelmed with talk of business plans, you want to work on your marketing but you don't know where to start, you have no idea of how profitable the average wedding is for you then this presentation is for you.
We'll start with marketing, how you create, communicate and deliver your message to the wedding world. Simple marketing tips and tricks to make you stand out from the crowd.
After talking about different methods for generating leads (finding couples), there will be a client meeting role play where you'll learn tips on how to best present your work and build immediate trust with clients.
From there we'll cover customer service, how to give your clients the best possible experience, how to exceed their expectations and how to turn them into your new marketing army along with their friends and family.
Finally it's all about the money you keep, not the money you make. If you find yourself photographing Louboutin shoes and Cartier watches on the wedding day but you can't imagine ever having the money to buy a pair for yourself or your significant other then it might be time to think about the profitability of your business. We'll touch on fixed and variable costs, profitable negotiation and upselling.
Attendees will also be given two useful takeaways - a wedding profitability calculator tool and a SWOT analysis template to identify their business strengths, weaknesses, opportunities and threats.
Based in Plaistow, NH and Casco, ME, Leah photographs weddings throughout the New England area from Boston up to Portland. Her couples consistently rave about not only the images they receive of their day but also the overall experience of working with Leah. Leah Haydock Photography was established in 2008 and is a successful photography business with a six-figure revenue with excellent profitability.