In this series of blog posts we are introducing people who are speaking at and attending Inspire 2014. Today we’d like to introduce you to Mark Davidson of Mark Davidson Photography who will be leading a session on How to Produce, Shoot, and Get Your Inspirational Wedding Published
One of the best things I ever did for my business was to try to be a friend to everyone that I came across. Zig Ziglar said “If you go looking for a friend, you're going to find they're very scarce. If you go out to be a friend, you'll find them everywhere.” I believed that if I genuinely wanted to be someone’s friend, and help people in the industry then it would come back around and help my business in the long run. A large part of my business plan was to go out, and help create images that vendors could use on their website and promotional material.
One of my first vendor friends was Erin Gardner of Wild Orchid Baking Company. Erin is an amazing pastry chef that specializes in fondant. I started photographing Erin’s cakes in early 2011. I was driving up to Hampton NH, and shooting a handful of cakes at a time. Not only was this giving Erin image’s of all her new work, but it was a chance to pitch the images to publication and hit a larger audience. Late in 2011 WeddingChicks ask us to shoot a tutorial for their site. Little did we know it was going to be re-pinned 10’s of thousands times. Shortly after that I received a call from Taunton Press saying that they saw my images on Pinterest and asked if I would photograph Erin’s Book. The book was published January of this year and is currently climbing Amazons baking chart, and is at #14 this week.
While being a friend to Erin it was directly impacting my wedding business. It gave me great blog content. The shoots I did with Erin were a post in themselves. Then when the images would get published some place, that would be another blog post. Potential clients would read these post, and bring them up during our meetings and it would give me creditability. Web traffic on the days the blog, Erin, or myself would launch a social media blast I would see large spikes in my Google Analytics. Which lead to more leads coming in. Since the launch of Erin’s book in January her Facebook fan page has reached over 28,000 fans. Every time she posts an image my name is attached to it, and I’ll find a few more fans on my page. In addition to the wedding work it has brought on, I was given the opportunity to photograph a book that would be published internationally. Lastly through all of this I’ve been able to help someone and have made an amazing friend along the way.