In this series of blog posts we are introducing people who are speaking at and attending Inspire 2013. We are delighted to introduce Kristin Chalmers, owner of Kristin Chalmers Photography in Arlington, MA. Kristin will be on a panel discussing passion projects and how they have helped her fuel her business. By Kristin Chalmers
Visual Communicators and the benefits of instant gratification
Today we find ourselves living in a world where everything is under a microscope, i.e documenting our every step (hello Facebook and Twitter, oh and YouTube), I’m guilty of it for sure. I love social media and if you follow me on FB or Twitter, you know it’s true. It’s here to stay and you can’t fight it. So you may as well embrace it folks and use it to your advantage. And while you are at it, just give in and get a friggin’ iPhone too. Why? Because armed with both, you can be a machine when it comes to your business and personal work.
I have been shooting my Broad Spectrum project for over a year. Having the ability to capture moments on my iPhone and post them into the universe has given my project wings within in seconds. In the past, spreading the word about well...whatever you were working on would have taken months. This is instant gratification for you as an artist as well as your subjects/clients.
When I am with students at Camphill, there is nothing more rewarding than being able to take a photo of them (with me in it too if I use the flip lens feature) and BOOM, there it is for instant gratification! But it does something more for me. It allows me to be let in by the subject. They respond instantly and in turn, become putty in my hands. It calms my autism subject because it helps them forget why they are having a “moment”. This is something I have used as a tool with my son since he was very little. When he is having a “moment” (usually when there is too much stimulation for him to deal with in terms of his environment) I whip out my iPhone and start snapping away. I show him the images and explain to him that what he is seeing is “not a happy calm person”. He instantly understands the visual. Many people, autism or not, usually respond to visuals way before the spoken word, myself included. As photographers we are visual people. We are, what I like to call, a “Visual Speaker”. We tell stories with our images and they speak volumes.
Here are some images that I have created on the fly with my son as well as a few students at Camphill during my last visit in November. I took them all with my iPhone. I post them directly to my fan page and twitter so my clients can share my work and be connected to me personally. This is part of my branding and it really works. But that’s another blog post for another time.