In this series of blog posts we are introducing people who are speaking at and attending Inspire 2013. We are delighted to introduce Jared Bauman. Jared is a Southern California Wedding Photographer, Co-Founder and President of ShootDotEdit. Jared will be teaching a class on "Pricing for Your Business"

By Jared Bauman:

Did you know there is a science to creating your pricing?  Yep, that’s right.  Fortune 500 companies utilize pricing theory. Why shouldn’t you?

Learning about proper pricing structure is essential to the success of your photography business.  Proper pricing structure removes barriers for your clients to book you.  Proper pricing structure allows your client to naturally book what they want, while at the same time feeling excited about it.  It allows you to create packages with natural upsell, and focus on the things you need to in your business.

There are a variety of different ways to structure your pricing in our industry.  Packages give the client more guidance on your suggested services, while A La Carte gives them more freedom and flexibility. Packages can be easier to book and manage, but A La Carte can have a lot more profit potential. Either way you go, you should pick a pricing method that fits your personality and sales style. In the end, every person has a unique way that they “sell”, and finding the pricing method that lines up best is essential.

Need some more help?  Make sure to take a look at my talk at Inspire on Pricing.  You’ll learn the ins and outs of proper pricing structure!

For more information on Jared, or for more help on Pricing, please visit:

Jared Bauman has built a photography studio in Southern California that photographs over 200 events and weddings annually.  In business for over a decade, Jared’s clients fly him across the world to document their big events. Jared is a Co-Founder and President of ShootDotEdit, the first choice post processing partner for the professional wedding photographer.  The company has grown to service more than 5,000 photographers in over 40 countries. Known for his business background, Jared has released several educational DVDs and tours the country speaking to photographers about their small business.  His niche as the expert in Pricing has led to his successful Pricing and Packaging Consulting Sessions. In his free time, Jared loves to travel and backpack, photographing Gods creating with his panoramic camera.