Anna Sawin spent more than a few years loving my work in communications for a New England boarding school, two colleges, a museum and a global pharmaceutical company. But when she realized one of the best parts of her job was working with photographers to illustrate the articles she written, she decided to put down her pencil and study photography.
She opened her seaside photography business in 2008, and has been photographing weddings and families on the New England coast since then. Her bright and lively style brings clients from New York to Boston to her favorite beach and vineyard locations near Stonington, CT. But all those years working as a media spokesperson and writing all those letters and speeches for CEOs? Well, they turned out to be a handier skill set than she could have imagined for a photographer! Penning letters on a regular basis for her photographer friends and their sticky client situations told her there was a need for her first product, the Wedding Photographer’s Inbox Solution. Adding those email templates to her own collection of photographer’s marketing materials, workflows, questionnaires and client correspondence grew into the launch of Pencil & Lens in 2015, now supporting photographers in 14 countries around the world.