Spencer Lum

Spencer Lum

Spencer Lum

Building a Profitable Brand

The more competitive the climate, the harder it becomes to stand out and take a brand from attractive to profitable. In this talk, Spencer will walk you through the real principles that make people say "Heck yeah!" and pay more for it, as well as why a deep connection with your photography is more vital for business now than ever.

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Spencer is a storyteller with an indelible belief in raw humanity of the picture. 

With over a decade of experience running 5 West Studios (www.5weststudios.com), his work combines influences from fine art and photojournalism. He has also enjoyed time as a designer, creative director, and filmmaker. 

Spencer is the founder of the industry blog, Ground Glass (www.ground-glass.com), a resource dedicated to helping photographers build sustainable businesses, and he is a doting husband and father of two beautiful children in Brooklyn, NY.